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Offers & Incentives

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Think £750 off a new Audi

If you’re thinking Audi, now’s the time. From 3rd January – 28th February save £750 off all models in the Audi range*.

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What can Audi offer you?

At Audi, we aim to make the switch to an electric car as easy as possible. Explore our latest offers for both new and used fully electric (e-tron) and plug-in hybrid (TFSI e) cars. Plus, explore more about the different ways to finance or purchase your perfect car.

Explore Finance and Offers
A parked Audi Q6 e-tron electric vehicle on charge, front of the vehicle facing us

New Q6 e-tron

  • 4.9% APR Representative*
  • £6,500 Audi Contribution*
  • Choose to add a free Ohme home charger worth up to £999*. Read full T&C's
  • Also get up to 10,000 free miles of charging with OVO energy*
  • View offer details


Book a test drive

*With Solutions PCP. Ordered by 31/03/2025. Indemnities may be required. Audi Financial Services. See footer for full T&Cs.

New A6 Avant e-tron

  • 4.9% APR Representative*
  • £3,750 Audi Contribution*
  • Choose to add a free Ohme home charger worth up to £999*. Read full T&C's
  • Also get up to 10,000 free miles of charging with OVO energy*
  • View offer details
Book a test drive

*With Solutions PCP. Ordered by 31/03/2025. Indemnities may be required. Audi Financial Services. See footer for full T&Cs.

Q4 e-tron

  • 6.9% APR Representative*
  • £10,525 Audi Contribution*
  • Choose between a free Ohme home charger worth up to £999, or get £500 off the list price*. Read full T&Cs
  • Also get up to 10,000 free miles of charging with OVO energy*
  • View offer details


Book a test drive

*With Solutions PCP. Ordered by 31/03/2025. Indemnities may be required. Audi Financial Services. See footer for full T&Cs.

Dark brown Audi S e-tron GT parked outside a modern residence

New S e-tron GT

  • 2.9% APR Representative*
  • £15,000 Audi Contribution*
  • Choose to add a free Ohme home charger worth up to £999*. Read full T&C's
  • Also get up to 10,000 free miles of charging with OVO energy*
  • View offer details
Book a test drive

*With Solutions PCP. Ordered by 31/03/2025. Indemnities may be required. Audi Financial Services. See footer for full T&Cs.

Act now to benefit from current VED rates

From 1 April 2025, any e-tron registered between 1 April 2017 and 31 March 2025 will be subject to standard rate Vehicle Excise Duty – currently £195 per year.

However, any e-tron registered on or after 1 April 2025 will be subject to the standard rate plus an additional rate every year for five years starting from the first VED car tax payment that’s made when the car is a year old – this is currently £410 per annum – and is imposed on vehicles with a list price exceeding £40,000.

Learn more about VED changes

A fully electric offer of your choice

New fully electric e-tron and plug-in hybrid TFSI e retail customers can choose to redeem one of the additional offers below. Speak to your local Audi Centre when ordering to redeem your chosen offer.

Free home EV charger

Get a 7kW Ohme 5m tethered cable Home Pro home EV charger or a 7kW untethered ePod home EV charger (both with standard installation included)*.

Read full T&Cs

Or £500 off a new e-tron

Receive £500 (inc.VAT) towards the list price of  your new Audi e-tron. Please note this option is not available for direct sales purchases (see full T&Cs).

*This is available to all retail customers who order their new eligible e-tron or TFSI e Audi between 3 January 2025 - 31 March 2025*. A customer is only entitled to receive one of these listed incentives. To find out more, speak to your local Audi Centre. 

More electric offers

A young woman standing looking to her right standing in front of a parked blue Audi electric vehicle

Fully electric Approved Used Plus

Retail customers who purchase an Approved Used fully electric Q8 e-tron or e-tron GT can receive either a free of charge 7kW Ohme Home Pro home EV charger (tethered) or a 7kW Ohme ePod home EV charger (untethered), both with standard installation* and worth £925 RRP*.<br><br> When you buy any Approved Used fully electric vehicle from a participating Audi Centre, on finance with Solutions Personal Contract Plan (PCP) you will receive:<br><br> > 11.4% APR Representative* if the car is up to 12 months old, or 13.4% APR Representative* if the car is over 13 months old<br> > £250 contribution towards your finance deposit if the car is under 3 years' old*<br> > £500 contribution towards your finance deposit if the car is over 3 years' old*<br> > Up to two years' Servicing included*<br> > Two years' Warranty**<br> > Two years' Roadside Assistance**<br> > Two years' Key Cover*<br> > Up to two years' MOT Cover**<br><br> *Up to 12 months cover included with an Approved Used purchase as standard

A parked Audi electric vehicle & a man with charger in hand walking from the right toward the vehicle

Get up to 10,000 free miles worth of charging*

Simply join OVO and add Charge Anytime to your plan for free when you purchase a new fully electric Audi. Audi customers can drive from as low as 2p/mile when smart charging with OVO Charge Anytime.*

A hand holding an Audi Charging card up to an Audi charge point terminal

1 year pro plan subscription

The Audi Charging Service offers you access to one of the largest public charging networks in Europe through one card or the myAudi app. Choose 
from three plans (basic, plus, pro) based on your charging needs; new e-tron customers can benefit from a 1 year free pro plan subscription*.

Ways to buy an electric car

There are lots of decisions to make when it comes to buying your Audi. We offer a number of finance solutions to help, including ways to lease your electric car such as business leasing, or financing through a Solutions Personal Contract Plan for added flexibility. You can also use our Finance Calculator to personalise your options.

Electric finance
Finance calculator

Local and government incentives

There are a number of both government and local authority incentives available to help you switch to driving an electric car.

A silver Audi electric vehicle, left side facing us

Road tax VED savings:

Fully electric cars are currently exempt from paying VED. Plug-in hybrids (less than 51/km of CO2) are currently exempt from paying first year VED. Plug-in hybrids pay a reduced rate for subsequent years. (Correct as of the in the 24/25 tax year).

Explore on gov.uk

FAQs

<p>We offer a range of different finance options for our EV and PHEV models, from Solutions Personal Contract Plan to EV leasing through either Business or Personal Contract Hire. You can explore what each of these finance options are and also personalise a finance quote, or find out more about specific offers we have on selected models <a href="https://www.audi.co.uk/uk/web/en/find-and-buy/finance-and-offers.html">here</a>.</p>

<p>There are a number of incentives in place for certain EV drivers, relating to VED (car tax) and BiK (as above), for installing homechargers, as well as for parking and travel. At the moment electric vehicle drivers do not have to pay road tax although this is currently planned to change from April 2025 (in any case you must still get the vehicle taxed). And if you rent or own a flat, you can get a grant for installing an EV chargepoint – for details, <a href="https://find-government-grants.service.gov.uk/">click here</a>. Before you decide to purchase an EV it’s worth finding out what’s available for your specific chosen vehicle, and bear in mind this will vary depending on how you fund your car and where you live and drive. 

</p> <p>We also have a number of Audi specific incentives available.</p>

<p>The technology and batteries in electric vehicles are improving all the time, but there are some great used EVs available. Buying an Audi Approved Used EV means you’ll get the peace of mind you get with buying an approved petrol or diesel car, plus a battery health check. Find out more <a href="https://www.audi.co.uk/uk/web/en/owners/electric.html">here</a>, or check out our <a href="https://www.audi.co.uk/uk/web/en/used-car-search.html">used car stock</a> for available vehicles.</p>

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